PLAYSTATION

Paintshop were brought in to create a huge graffiti wall at PlayStation Headquarters showing their most popular game characters. The design was created to be both a permanent feature wall for the company, and to be used in a TV ad campaign for PSP created by studio, Love.

Our image was designed around a template supplied by Love and then when ready  photographed and used as the backdrop for a major cross-media advertising campaign as well as point-of-sale for their new PSP handheld device.

You can see PlayStation’s ‘Making of’ film below:

Designed and spray-painted mural for PlayStation’s PSP ad campaign. 

PlayStation PSP