Creating a personal connection with consumers is always a challenge, especially around Christmas time. But by creating bespoke, hand-drawn wrapping paper, live in a Soho pop-up studio we were able to do this for drinks brand, Vitamin Water.
The free, gift-wrapping service for one week only, was offered to passing shoppers, who were able to come in, pick the paper and watch it be drawn as their gifts were professionally wrapped for them.
We worked with leading experiential agency Exposure, who conceived this fantastic event. We were invited to provide artists for two days of the week long event. The success was due to the truly win-win position for both the brand and the audience. The audience were genuinely excited and amazed by the free service, which created a huge positive Chrismassy buzz around the studio and online through social media, even attracting the likes of Paloma Faith and Mark Ronson to visit.
Hand-drawn wrapping paper for Vitamin Water’s free Christmas gift wrapping service.