Sony Playstation : PSP

Print, pixels and spraypaint!

Paintshop Studio were brought on board to create a huge graffiti wall in the PlayStation HQ featuring their most popular games characters. Working with the exceptional Love creative studio, the image was then photographed and to be used as the backdrop for a major new series of print and digital advertising as well as point-of-sale for their new PSP handheld device.

You can see PlayStation’s ‘making of’ film below: