Adidas Superstar 35
To mark the 35th anniversary of the much loved Adidas Superstar, Adidas released 35 new limited edition variations, along with a Superstar 35 collectors book.
Adidas worked with top musicians, artists and other cutting edge brands to create a massively diverse and highly collectable range of shoe designs. Each series, containing seven of the 35 shoes, was met with great expectation and queues on each of the release dates.
One part of this extensive international campaign was a sticker-book designed to draw on the collector mentality which surrounds the Superstar and especially these new releases.
This 52 page book outlined the history and culture behind the Superstar and highlighted the details and thought processes behind each new design and included a space to add the respective sticker.
The value of some of the more limited shoe designs leapt to more than six times the original sale price hours after their release. The sticker book also immediately appeared on eBay at inflated prices and has become highly collectable in its own right.
Design of the highly collectable Adidas Superstar 35 sticker book