The St. Swithun’s underpass in Bournemouth is a very important connection between the main train station and town centre. This extremely busy network of passes (un-affectionately named the Bear Pit) had over the years become a neglected, and run-down space. An area people passed through as quickly as possible.
Bournemouth Council approached Paintshop with the hope of brightening up the space with artwork, in conjunction with a clean up of the area and a new cafe to be opened.
We pitched to create new typographic artworks that were in themselves strong, eye-catching pieces of art, but also helped guide people through the disorienting network. We built into the design a way-finding system with clear directional labelling for North, South, East and West, distinct colour themes and a strong graphic style.
The artworks have proven to be a huge success and instantly made the area feel brighter and safer. Along with the new cafe and the overall clean up the space has become a popular place to relax and meet.
Typographic artwork to refresh a neglected underpass whilst also providing a way-finding system.