Sunday Times Driving
To launch a new brand and website into a very busy market is never easy, even if you’re The Sunday Times. So we needed to get the identity and overall look and feel for Sunday Times Driving just right to allow them to own a large chunk of the premium second-hand car market.
Based on market research of the existing newspaper audience and their chosen target market in this field, we developed a strong and yet flexible brand identity that connected to this audience.
We used design language drawn from the premium car marques that everyone loves and associates with this market, and built it into their identity. Using a refined and subdued colour palette and design aesthetic helped the website feel like a calm and high-end site where you could comfortably browse and research your next purchase.
Brand identity & website design for Sunday Times Driving